Product Designer with over 7 years of experience in digital products, working in SaaS environments and on initiatives driven by conversion, operational efficiency and user experience. Experienced in end-to-end projects, from discovery and data analysis through to defining and validating solutions with executive stakeholders. I work closely with leadership on prioritization and delivery planning, contributing to strategic product decisions and to the continuous improvement of the user experience.
Led the redesign of the marketing website, running the research, analyzing the data and defining the solutions that improved user experience and conversion.
Produced wireframes, prototypes and interfaces grounded in qualitative and quantitative data, supporting design decisions and solution validation with executive stakeholders (CEO and CRO).
Designed and implemented AI-assisted workflows, cutting landing page delivery time from roughly 1–2 weeks to 1–2 days.
Built and optimized landing pages and digital journeys, reaching conversion rates of up to 18% on strategic campaigns.
Managed and evolved user and lead journey flows, helping define priorities and plan sprints together with leadership.
Defined and proposed experience and interface solutions based on data and user feedback, supporting product and growth decisions.
Digital/UI Designer · Cadastra
Sep 2023 — Feb 2025
Developed communication flows and digital interfaces focused on user behavior and conversion optimization.
Structured user journeys and digital touchpoints with an emphasis on usability, clarity of information and sustained engagement.
Collaborated with multidisciplinary teams on performance- and growth-driven projects.
Digital/UI Designer · JKR Agency
Mar 2023 — Jul 2023
Developed interfaces and digital campaigns for high transactional volume accounts.
UX Design Assistant · ADP Brasil Labs
Oct 2021 — Sep 2022
Took an active part in the Discovery and Design of the Marketplace, contributing to conversion optimization (CRO) initiatives in an enterprise SaaS product.
Worked across the full design cycle: requirements gathering, solution definition, prototyping and validation with users.
Ran user research activities, using qualitative and quantitative data to inform design decisions and improve onboarding and activation flows.
Collaborated with global multidisciplinary teams, contributing to the evolution and adoption of Design Systems across several products.
UX/UI Assistant · Big Moxi Games
May 2021 — Jul 2021
Built interface elements and interactive components for the game Wardens Rising, focused on usability and player experience.
Social Media and Art Direction
2018 — 2021
Earlier experience in creative work, social media and art direction — the foundation that today lets me connect usability with communication and business strategy.
Education
Postgraduate degree in UX and Digital Product Design · PUC Minas
Apr 2025 — Jul 2026
BA in Advertising and Propaganda · UFRGS
Mar 2018 — Aug 2024
Communication Sciences — exchange programme · Universidade da Beira Interior, Portugal
Sep 2022 — Feb 2023
WANT TO WORK TOGETHER?
Let's talk!
Feel free to send me a message — to talk about the cases, swap experiences or just grab a virtual coffee.