Product Designer with over 7 years of experience in digital design, working in UX and digital products in SaaS environments. Experienced in creating and evolving journeys, interfaces and digital flows, combining research, data analysis and usability principles to make experiences clearer and more efficient. I work end-to-end, from discovery and solution definition through to prototyping, validation and following implementation alongside stakeholders and multidisciplinary teams.
Led the redesign of the marketing website, covering research, data analysis, information architecture, prototyping and the definition of solutions for experience and conversion.
Created wireframes, Figma prototypes and interfaces from qualitative and quantitative data, presenting and validating solutions with stakeholders and executive leadership.
Built AI-powered workflows, cutting landing page production time from roughly 1–2 weeks to 1–2 days.
Built and optimized landing pages and digital journeys, with conversion rates of up to 18% on strategic campaigns.
Mapped and evolved user and lead journeys, taking part in setting priorities and planning deliveries together with leadership.
Collaborated with Product, Engineering and Marketing to identify problems and opportunities to improve the digital experience.
Digital/UI Designer · Cadastra
Sep 2023 — Feb 2025
Designed omnichannel digital experiences, interfaces and journeys for major brands, including Decathlon, in retail and e-commerce, focused on user behavior, usability and conversion.
Structured and optimized digital touchpoints, aiming for clearer information, engagement and conversion.
Collaborated with multidisciplinary teams to create, evolve and optimize data- and performance-driven experiences.
Digital/UI Designer · JKR Agency
Mar 2023 — Jul 2023
Developed interfaces and digital campaigns for high transactional volume accounts.
UX Design Assistant · ADP Brasil Labs
Oct 2021 — Sep 2022
Took part in the Discovery and Design of the Marketplace, contributing to conversion optimization initiatives in an enterprise SaaS product.
Worked across the design cycle, including requirements gathering, solution exploration, Figma prototyping, usability testing and solution validation with users.
Took part in user research and in analyzing qualitative and quantitative data to evolve onboarding and activation flows.
Collaborated with multidisciplinary, global teams, contributing to the evolution and adoption of Design Systems across different products.
UX/UI Assistant · Big Moxi Games
May 2021 — Jul 2021
Built interface elements and interactive components for the game Wardens Rising, focused on usability and player experience.
Social Media and Art Direction
2018 — 2021
Earlier experience in creative work, social media and art direction — the foundation that today lets me connect usability with communication and business strategy.
Education
Postgraduate degree in UX and Digital Product Design · PUC Minas
Apr 2025 — Jul 2026
BA in Advertising and Propaganda · UFRGS
Mar 2018 — Aug 2024
Communication Sciences — exchange programme · Universidade da Beira Interior, Portugal
Sep 2022 — Feb 2023
WANT TO WORK TOGETHER?
Let's talk!
Feel free to send me a message — to talk about the cases, swap experiences or just grab a virtual coffee.